SEO Marketing for Cannabis Business is unlike any other type of marketing. SEO marketing is the practice of using Google, Bing, Yahoo! and other search engines to help to promote your business to new customers.
It’s an advanced industry which is constantly evolving to introduce more refined techniques to give the user what they need. Google, as one example have engineers who change the search algorithm around 500-600 times per year.
This means that SEO marketers are constantly playing catchup, and constantly testing new techniques to see exactly what works for their customers.
Cannabis Business SEO Marketing is an extremely competitive field, with hundreds of dispensaries all vying to be number one in key searches. How does your business compete with all of these other cannabis dispensaries?
You can use two techniques here, and together they can form the perfect SEO Marketing strategy. These techniques are: SEO and PPC Marketing.
SEO For Cannabis Dispensaries
As we’ve written in this article, SEO can help to improve your website’s rankings for key searches across Google, Bing, Yahoo! and other major search engines. In that article, we’ve provided a list of on-page and off-page SEO factors which (if done correctly) will help to improve the ranking of your website.
Alternatively, if you have no desire or time to become your own part time SEO expert, then why not get a quote from us for our own SEO services, designed to ensure that your rankings increase.
The major on-page SEO factors that you can improve are:
- Title Tags
- Page URLs
- You domain name
- The content on your page
- H1 heading tags
The major off-page SEO factors are:
- Link building
- Social Media
- Social Bookmarking
If you can combine these points, and update your site regularly with content that your readers will be interested in, then you’re on your way to an excellent search marketing strategy. However, alongside PPC (explained below), you can start benefiting straight away.
PPC For the Cannabis Business
PPC (Pay-Per-Click) advertising is a form promotion which search engines use to allow a company or service to display their web page to a wider audience in exchange for a fee.
The fee – which is calculated based upon the amount of competition on any given search, and the potential ROI of a client – varies from search to search, and can cost anything from $0.01 to around $55 per click.
Pay Per Click advertising can be a useful tool, as for a relatively small outlay, you can get your website listing seen by those targeted searchers. For example, if you’re a dispensary in Chicago, you may consider advertising on the Google search term “Chicago Cannabis dispensary” in order to receive a higher amount of visitors to your website, which you can then turn into clients.
We’ll be writing a more in depth article about PPC marketing soon, so please check back for more information about it.
SEO Marketing For Cannabis Business: A Conclusion
SEO marketing is vital for any business in 2016, and can be an excellent way to attract new customers. It takes time and effort in order to produce a good SEO strategy, so why not contact us to see what we can do for you.