Now that most of us are back at work, we can concentrate on our business goals for the year. Perhaps one of your goals is to redesign your website this year. However, how do you make sure that the design of your dental website is up-to-date both visually and technologically?
We’ve put together a list of ten web design trends that you should be implementing in 2015. If you’re interested in our dental web design packages, then please request a free quote and we’ll be in touch.
1. Responsive Design
2014 saw the rise of responsive website design; the art of creating a website so that the design adapts to the users screen size.
With more and more people accessing the web via their smartphones and tablets in 2015, your website should be responsive to mobile users.
If it isn’t your may lose out on a lot of mobile leads. Google is promoting “mobile-friendly” websites now, and recent studies have shown that a typical mobile web user will not stay on a website that isn’t mobile-friendly.
Your dental practice will really benefit from using a responsive design.
2. More Interaction
Simply having an informational site is not good enough in 2015. A dental practice should have elements of interaction with its users. Help to present your content in a unique and fun way by using galleries, call to action buttons, like buttons and anything else to keep your user engaged and on your website.
The days of having overly complicated website designs seem to be over. The current trend is to get rid of anything on your page which may distract from the user experience. Many sites are opting to have no background (a black white background), letting their content do the talking.
This can enable your potential patients to concentrate on your content; your text, your images and your appointment forms.
4. High Quality Custom Photography
Stock photography seems to be a thing of the past, now. For those who don’t know, stock photographs are licensed photographs, and was always seen to be a cheaper alternative to hiring a photographer.
There seems to be a trend towards using high quality custom photography on websites. Many startups are ditching stock photography and using a professional photographer to create any images on their websites. This may be a useful to your dental practice. Get a good local photographer to come in for a couple of hours to take photos of your office, your staff and your dental procedures, and you’ll have enough unique photographs to use on your site for years to come.
5. Performance and Speed
Web designers are becoming increasingly aware of page size, thanks to the rise in popularity of responsive web design. It’s more important than ever for your pages to be small in size, and for them to load quickly.
Google also puts a lot of weight onto fast-loading websites. A quick site can help to improve your search rankings.
You can improve your website performance by:
- Using a high quality hosting company
- Reducing image sizes (in KB) across your website
- Improving your page code